Alive and Kicking

Agency Network: 
October 2010

Telecine for Talent Spots:
Mike Pethel, CO3, Bicoastal

Film advertisment created by Mono, United States for msnbc, within the category: Media.

Advertising Agency: Mono, Minneapolis, MN, USA
Production Company: Pony Show Entertainment, Bicoastal
Director: Spike Lee
EP: Susan Kirson, Jeffrey Frankel
Line Producer: Fern Martin
DP: Ellen Kouras
Editorial: Lost Planet, Bicoastal
EP: Gary Ward
EPL: Krystn Wagenberg
Producer: Jaclyn Paris
Editor: Max Koepke
Finishing & Visual Effects: Liquid VFX
Finishing / VFX Lead Artists: James Bohn
AE Artist / Designer: Vincent Rogozyk
VFX Producer: Romi Laine
Music: Elias Arts, Bicoastal
Mix: Mitch Dorf, POP Sound, Bicoastal

Comments (6)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I really love the message. But the execution, mwah, a bit less lovely but still good. "Lean forward' is a bit weird though.

ivan's picture

I personally love the tagline Lean forward. It's like pay attention, but more poetic.

HappyHour's picture
Activity Score 2381

I love the Lean Forward tagline too, it's wonderfully multifaceted.
However I can see how non-americans may not entirely get it.. it really resonates deeply with the overall mindset in the US over the past year or so.

morse's picture
Activity Score 18026

Great set of ads. Very patriotic.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

HappyHour's picture
Activity Score 2381

Beautiful campaign. Execution is brilliant (wouldn't expect less from Spike Lee). message is exciting and inspiring

Bitty86's picture
Activity Score 71

I am not American and I really liked "lean forward". But I think the ads are hard to stay focused on, I got bored.