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Reverse

Agency: 
Published/Aired: 
June 2012
5911
Description: 

Film advertisment created by BBDO, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne & Lauren Connolly
Copywriter: Christopher Cannon
Senior Art Director: Eduardo Pertersen
Producer: Chris Lenz
Production Company: RSA
Director: Lieven Van Baelen
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Betsy Blackemore
Editorial Company: Final Cut
Editor: Adam Rudd
Assistant Editor: Geoff Hastings
Executive Producer: Lauren Bleiweiss
Producer: Olivia Chiu
Color Grading: Smoke & Mirrors
Colorist: Stuart Wheeler
Sound Design: Henry Boy
Mix: Final Cut
Mixer: T. Teresa Tate
Music: “Barbastella” / Hans Zimmer
VFX / Finishing: Smoke & Mirrors
VFX Supervisor / Flame Artist: Brian Benson
Head of Production: Amy Selwocki
Producer: Barbara Kontarovich

Comments (4)

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Temple's picture
Temple
Activity Score 11337

Reverse has been done so many times, there should have been something better than this.

Hadrons's picture
Hadrons
Activity Score 6041

The execution in this spot unfortunately is quite lame, and didn't have even a drop of creativity.
Sorry BBDO - you blew it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

arthor's picture
arthor
Activity Score 513

Epic high budget spot ruined by hilariously terrible voice over.

kleenex's picture
kleenex
Activity Score 48467

high budget for a not so great ad.

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