Empower the People

Agency Network: 
February 2011

Motorola - Empower the People


Film advertisment created by Anomaly, United States for Motorola, within the category: Electronics, Technology.

Advertising Agency: Anomaly, USA
Executive Creative Director: Mike Byrne
Creative Director: Richard Mulder
Art Director: Grant Mason
Copy: Jessica Ghersi-Hecht
EP / Head of Production: Andrew Loevenguth
Brand Director: Laura Aldington
Account Director: Keith Barry
Prod Co: Smuggler
Director: Randy Krallman
EPs: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, Laura Thoel
Producer: Cory Berg
Production Manager: Rogers Marquess
Editorial Co: Beast NY
Editor: Lucas Eskin
Post / Effects Co: Absolute Post
Lead VFX / Inferno Artist: Dirk Greene
VFX Supervisor: David Smith
VFX Artist(s): Betty Cameron, Aniello Zampella, Asuka Otake, Krissy Nordella
Lead CG Artist: Ivan Guerrero
EP: Sally Heath
Producer: John Skeffington
Telecine Co: Company 3
Colorist: Tom Poole
Producer: Marie de Leon
Music Co: Amber
Track: "Biggi's Waltz"
Composer: Biggi Hillmarsson
EP: Michelle Curran
Audio Post Co: audioEngine
Mixer: Tommy Goldblatt
EP: Sharon DiTullio-Tepper

Comments (20)

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Highest Rated

Glut's picture
Activity Score 3935

Done and better. Now "the tablet to create a better world"? wHAT A promise

Molecule's picture
Activity Score 435

very Brave New Worldish

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not sure if this is gonna sell heaps of Motorola pads but I definitely love it. Zombies with their mediadevices ;-)

sharonref's picture
Activity Score 14


Hiperion's picture
Activity Score 3138


CUTIEPIE's picture
Activity Score 347


abake's picture
Activity Score 1264

I think they're trying too hard.

luispiter's picture
Activity Score 2756

Nice production

Madison Maven's picture
Madison Maven
Activity Score 20

A nod to 1984's famous "1984" Apple spot. Two questions:

a) Will people get the reference?
b) Does it simply continue to deify Apple as some type of untouchable brand, not emphasizing enough the way we are all conformists for buying Apple?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I think who ever ends up knocking Apple off the pedastool will do it by acting like they are not even there.

kleenex's picture
Activity Score 49042

idea good, but not great execution

Glut's picture
Activity Score 3935

Done and better. Now "the tablet to create a better world"? wHAT A promise

Temple's picture
Activity Score 11337

Girl casting is superb.

CUTIEPIE's picture
Activity Score 347

Not exciting enough! Not to mention its uncanny resemblance to ipad but more boring!

new designer's picture
new designer
Activity Score 98

is that supposed to making apple products( people in white) look very boring?

Do Not Disconnect Film's picture
Do Not Disconne...
Activity Score 2

Unfortunately, this is not the first time this concept was done. I shot a short film, “Do Not Disconnect” in 2009 with a girl breaking out of a world plugged into headphones. A world with no human interaction.

Since we’re not expecting credit from Motorola, I’m asking people to please take a few minutes to watch how this idea was first done. Decide for yourself if you think this is too similar.

I'm not selling anything. We just made a fun, heartfelt short film.

Thank you for your time!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I encourage your personal film making, but I have to disagree that this has nothing to do with your video. There were only using white earbuds to connect the Apple brand, without actually saying "Apple".

jackblack's picture
Activity Score 2357

Lazy idea.

sirvan's picture
Activity Score 29860

I'm all for taking it to the iPad, but the tagline totally wimped out.


"I love some things, and don't love some other things."

appie's picture
Activity Score 157

Sorry, I will pass.

lingarajasivanaiah's picture
Activity Score 39

So. we can only attract a girl.
Anyway i loved your copied music - Eyes Wide Shut (Piano)

Lingaraja Sivanaiah