Agency Network: 
April 2010

Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

Film advertisment created by Smart, Australia for Mother, within the category: Non-Alcoholic Drinks.

Advertising Agency: Smart, Sydney, Australia
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia

Comments (8)

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Highest Rated

Guest's picture

i'd love to go in these theme park

Reality Check's picture
Reality Check
Activity Score 2539

For the most part it's a blast.

Guest's picture

lol...dumb but it works.

Guest's picture

kind of silly, but being goofy, having a blast is what it is selling.

Cube's picture
Activity Score 458

nothing new here.

MrKujak's picture
Activity Score 20

Nothing sells my friends better than hyper masculine comedy.

thaistylez's picture
Activity Score 224

does anyone spot the "production guy" running at the left screen in the bumper scene?

Chris's picture
Activity Score 1985

reminds me of this ad. Funnily enough it was done by Mother agency.

Guest's picture

i'd love to go in these theme park