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Shadow Boxer

Agency Network: 
Published/Aired: 
June 2013

Mitsubishi Electric - "Shadow Boxer" :60

Description: 

The fight between cost and comfort occurs frequently during the summer and winter months. In this commercial, a man fights with his own shadow as he tries to change his thermostat. Having Mitsubishi allows you to have great comfort and a fair cost.

Film advertisment created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Industrial, Agriculture.

Advertising Agency: Ames Scullin O'Haire, Atlanta, USA
Creative Director / Copywriter: Mike Bourne
Creative Director / Art Director: Ryan Mikesell
Director: Daniel Benmayor
Producer: Shaun Campbell
Visual Effects: Method Studios
Editor: Jacob Kuehl / Cutters Editorial
Sound Design / Mixing: CRC

Comments (4)

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Highest Rated

theoldman_son's picture
theoldman_son
Activity Score 317

Shouldn't have had any dialogue. Just the concept in lettering. It would have had much more impact.

kleenex's picture
kleenex
Activity Score 49042

hahha I like.

certaintly's picture
certaintly
Activity Score 3994

it doesnt make sens why they used the shadow

theoldman_son's picture
theoldman_son
Activity Score 317

Shouldn't have had any dialogue. Just the concept in lettering. It would have had much more impact.

jodamo5's picture
jodamo5
Activity Score 18

Very weird ad. Makes me think that the advertising agency had come up with the concept of the advert before they knew what product they were going to try to sell. Certainly a creepy way to try to sell air conditioning systems!

I run an online marketing agency in Hamilton, New Zealand.

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