Using the tagline ‘Bing and Decide’ the ads aim to inform the public of Bing’s role in helping searchers make more informed decisions, and contrasts other search products with the simple, integrated and instantaneous answers that Bing produces. Each ad features someone suffering from ‘information overload’, with Bing offered as the cure.
Film advertisment created by JWT, United States for Microsoft, within the category: Electronics, Technology.
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