Evil fuel pump

October 2009

Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi

Sound Designer- Marshall Grupp

Film advertisment created by TBWA, United States for Michelin, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day New York, USA
Chairman & CCO: Mark Figliulo

ACD / Art Director: Anthony DeCarolis

ACD / Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo

Senior Producer: Lydia Holness

Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer: Philip Loeb
Sound Design: Sound Lounge
Producer: Martia Guinn

Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss

Comments (14)

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Highest Rated

dongdui's picture
Activity Score 20

Great , I like it.

Guest's picture

like the tv much more than the print however the fight between Michelin man and the gas pump needed to be more dramatic

alexander_bickov's picture
Activity Score 3279

Nice animation, wrong sound

mikeelrapido's picture
Activity Score 1929

Just great, it's funny and beautiful.


Meezo's picture
Activity Score 40

Great ad..i like it

H. Fernández's picture
H. Fernández
Activity Score 192

also evil, but without the fireworks:

funky_frogii's picture
Activity Score 2538


Infected by a virus called CREATIVE | "And ya I Love Everything" |

picopalqlea's picture
Activity Score 999

great ad, great art..... but fuel economy tires???? sorry for michellin but i dont buy that.

silvi's picture
Activity Score 4172

Now i understand the first print.

AlphaDog's picture
Activity Score 265

Call the Ghostbusters!

PERP's picture
Activity Score 433

haha, my favorite comment, thank you for the sanity in between!

.: look for the green giant on the label :.

Guest's picture

Message is complete bullshit. May save you gas while going downhill in neutral with the wind at your back. This is a perfect example of what's wrong with this functioning retard of an industry. Bullshit product benefit nobody believes nicely packaged by a drunk TV production budget.

kurtberengeiger's picture
Activity Score 7318

Save up to a 109 gallons of fuel? What?
A month? A year? During the lifetime of the tyre?
An interesting visual execution still can't save an empty message.

Rou's picture
Activity Score 12

In reality,with a low standard of English,I did not take that meaning````

Ah````My English is poor````

dongdui's picture
Activity Score 20

Great , I like it.

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