Escaped to the mountains

Agency Network: 
January 2011

Mercedes: Escaped to the mountains

Film advertisment created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/Alster, Germany
Agency Producer: Meike van Meegan
Creative Director: Thimoteus Wagner
Creatives: Jonas Keller, Daniel Pieracci
Director: Aleksander Bach
Production: Erste Liebe Filmproduktion
Producer: Justin Niklas Mundhenke
Director of Photography: Jan Velicky
Post Production: INFECTED Post Production
Editor: Andre Gelhaar
Music: Peter Gromer
Production Service Co: Means of Production Inc

Comments (8)

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morse's picture
Activity Score 18026

Thrilling storytelling.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hm it didn't really get a hold on me. I find it a bit unrealistic and weird.

CuriousPencil's picture
Activity Score 4225

Hardly a thrilling story that says "I thought I'd never go back and then I did" - isn't that second down the list from "I woke up and it was all a dream"?

That on top of the glaring disconnect between this and the tagline "The best or nothing" adds up to a beardful of 'meh' for me on this one, apart from the slick production.

Copy Maafan's picture
Copy Maafan
Activity Score 14

Weak ending.

Visit my Hebrew ad blog:
( Badly Google-Translated to English: )

Ads.chinaSMACK's picture
Activity Score 271

I thought it was a nice story...

Advertising @ chinaSMACK

joelapompe's picture
Activity Score 3851

Very similar to a classic ad by David Droga :

Prof's picture
Activity Score 1449

That 70s ad is a million times better.

Quite really.

H.Works's picture
Activity Score 100

Not that bad, I love the voice and the toning which is very dramatic, but I don't like the man's acting. He seems quite fake when he sees the car. Or maybe it's because of bad framing, I'm not sure.

The idea was good but could have been realized a bit better.

After a closer look I'll just confirm I dislike the framing on the part with the car. It's way too static, in comparison with the rest. But the rest is very fine for me.