Lotus Craving cup

April 2010

In Belgium we have a good habit of eating something sweet with our coffee. Preferably a Lotus caramelised biscuit. Lotus Bakeries now has the ambition of turning this Belgian habit into a worldwide way of drinking coffee. They start the new international campaign during the world expo in Shangai, showing coffee and Lotus as a perfect match. In their homecountry, Lotus Bakeries already started a nationwide tv-campaign reminding everyone it’s best to have a lotus caramelised biscuit (speculoos) when you’re drinking your coffee. To make this stop motion animation as real as possible, it was shot at 24 frames per second instead of the more common 12 frames.

Film advertisment created by Duval Guillaume, Belgium for Lotus Original, within the category: Confectionery, Snacks.

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Sven Van Hooydonck
Copywriter: Geerard Van de Walle
TV Producer: Marc Van Buggenhout, Emily Rammant
Production Company: Beast Animation
Director: Beast
Animation Producer: Ben Tesseur, Steven De Beul

Comments (11)

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Highest Rated

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Great animation! Good ad!

capywriter's picture
Activity Score 5509

Fun and marvelous animation. Great detail in the end when you see the vapour as a sign of relief ;)

MJStinson77's picture
Activity Score 601

Nice. Well executed. | | wordjones

Brainshow's picture
Activity Score 6

Very Nice, marketing positioning and execution


Adaddicted's picture
Activity Score 3435

the name is good for an air freshner and the shape is like dog biscuit but the execution is real fun!


Marlus Lau's picture
Marlus Lau
Activity Score 1808

Great animation! Good ad!

Viranica's picture
Activity Score 230

ooooo so sweet. I like the smartness.

jackmoore257's picture
Activity Score 203

Very well done.

kalpesh78's picture
Activity Score 2578

nice execution but i'm wondering if the pencil could have been used to get the biscuit in the first place.

Problem with the script.

ideas....30 minutes nahi toh free.

Shingo's picture
Activity Score 408

excellent =)

deuBleuDi's picture
Activity Score 265

relief :) I like the brand, the taste and the ad :)

v0the0kwc's picture
Activity Score 141