Bucket List Experience

Agency Network: 
September 2017

Lotto - Bucket list Experience


The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.

Film advertisment created by King, Sweden for Lotto, within the category: Gaming.

Advertising Agency: King, Stockholm, Sweden
Art Directors: Jonas Yrlid, Josephine Wallin
Copywriter: Pontus Ekström
Project Manager: Peter Preisler
Production Manager: Åsa Slättegård
Planner: Per Wilson
Designer: Calle Cassel
Agency Producer: Markus Ahlm / Colony
Production Company: BRF
Director: Patrik Gyllström
Producer: Anisa Dzindo
Executive Producer: Rikard Åström
Simulators / Sensory Effects: Burnt Out Punks

Comments (3)

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oxonic's picture
Activity Score 484


kleenex's picture
Activity Score 49614

I would have tried that out.

galfromdownunder's picture
Activity Score 64

Living in cramped New York, this struck me as great idea for a new kind of inner city "theme park" (although given the 1-person-at-a-time thruput the cost per thrillseeker would be almost what it costs to do the trip!). VR "bucket list" experiences are also great in healthcare - for the elderly, infirm and patients in hospice.
I found the Lotto connection a little bit unresolved at the end - is it "win Lotto and you can have the real experience?" Or "Lotto can buy you this cool 5D experience?"
Clearly I'm thinking way too hard and need to get on my skis! | Author of The Handsomest Man in Cuba | Inventor of the Traffic Cone Bag™