Description
A TV commercial for "Lietuvos draudimas" - the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand - reliability. It's a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success.
This professional campaign titled 'It's good to keep promises' was published in Lithuania in October, 2013. It was created for the brand: Lietuvos draudimas, by ad agency: Ogilvy. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 10 years ago.
Credits
Advertising Agency: Ogilvy Vilnius, Lithuania
Creatives: Renata Šarkauskaitė, Tomas Kasparavičius
Director: Jovan Todorovic
DOP: Vladan Pavic
Set designer: Kotryna Balčiūnaitė
Costume stylist: Karolina Stasiulė
Soundtrack: Vytautas Rasimavičius, Eglė Sirvydytė
Production company: Somefilms
