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Just don't bore them

Agency: 
Published/Aired: 
July 2014
Description: 

Sara Matarazzo & Abbey Hickman

Film advertisment created by FCB, United States for Levi's, within the category: Fashion.

Advertising Agency: FCB West/The House Worldwide, USA
Chief Creative Officer: Eric Springer
Executive Creative Director: Mike Bryce
Group Creative Directors: Julie Scelzo, Adam Nowak
Senior Producer: Shelley Eisner
Account Supervisor: Hilary Daly
COO: Vicki McRae
CEO: Richard Pinder
Account Director: Rebecca Pollock
Assistant Account Executive: Caitlin Russell
Global Planning Director: Matthew Willcox
Sr. Account Planner: Ryan Riley
Music: Walker Music
TV Production: Mjz
Director: Frederik Bond
Editorial: Rock Paper Scissors

Comments (10)

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Highest Rated

MichelMichal's picture
MichelMichal
Activity Score 420

"Live in it" is the most boring thing you could ever claim as a denim brand.

kleenex's picture
kleenex
Activity Score 45936

not bad.

Pete R.'s picture
Pete R.
Activity Score 3412

Yepp.

OgilvyIntern's picture
OgilvyIntern

Cliche!

someguy's picture
someguy
Activity Score 674

Agreed.

It's all style with no actual surprises of any sort.

morse's picture
morse
Activity Score 17548

What's the idea?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sacrilegend's picture
sacrilegend
Activity Score 3392

I thought it was pretty clear. There are a lot of denim brands out in the world today you're literally terrified of doing anything in (Zara, H&M, I'm looking at you). These let you do whatever.

Original? No. Clever? Not in the slightest. But I must admit, it was a charming spot.

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

nice, but the ending could be a little more interesting

damnson's picture
damnson
Activity Score 11517

Needs more butts.

An axe murderer of ads.

Marcao's picture
Marcao
Activity Score 3029

Not bad.

MichelMichal's picture
MichelMichal
Activity Score 420

"Live in it" is the most boring thing you could ever claim as a denim brand.

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