Lenovo The Pursuit

April 2013

Film advertisment created by Saatchi & Saatchi, United States for Lenovo, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Con Williamson
Executive Creative Director: Brian Carley
Executive Producer: John Doris
Art Director: Billy Veasey
Copywriter: Bill Carlson
Production Company: Saville Productions
Director: Martin Campbell
Director of Photography: John Christian Rosenlund
Executive Producer: Rupert Maconick
Line Producer: Diane Leuci
Editing House: Rock Paper Scissors
Editor: Biff Butler
Assistant Editors: Parker Whipple, Dan deWinter
Producer: Melanie Gagliano
Executive Producer: Eve Kornblum
Visual Effects: MPC
VFX Supervisor / Flame Artists: Gigi Ng
Nuke: Carl Font, Michael Pettersson
CG: Dean Robinson
Producer: Derek-Macleod-Veilleux
Music Composer: Aeph
Sound design: 740
Music supervision: Mad Planet
Agency music producer: Ryan Fitch
Sound mix Company: Heard City
Mixer: Philip Loeb

Comments (5)

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ankitadv's picture
Activity Score 818

nice video

kleenex's picture
Activity Score 48489

I did not find it boring.

Temple's picture
Activity Score 11337

The intentions were good and the direction A Class. But that's about all.

Lisa Rothstein's picture
Lisa Rothstein
Activity Score 6

Enjoyed the ad. Still don't want this laptop.

Award-Winning Madison Avenue Copywriter for Any Size Business
Creator of the original "Wait'll We Get Our Hanes on You" campaign
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