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Boot or Bust

Agency: 
Published/Aired: 
July 2011
Description: 

Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.

Advertising Agency: McKinney, Durham, North Carolina, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Agency Producer: Naomi Newman
Directors: Sam Stephens, John Budion / Humble
Executive Producers: Eric Berkowitz, Persis Koch
Production Company: Humble
Director of Photography: Joe Jennings
Producer: Kayellen Moran

Comments (10)

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Highest Rated

The JACK's picture
The JACK
Activity Score 438

love lenovo...

morse's picture
morse
Activity Score 17518

Great dramatization!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
Activity Score 11337

Amazing. I hope Apple learns something in the demo department from this.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nice prod demo.

hatetolove's picture
hatetolove
Activity Score 8

Niiiiice!

ClickAndRun's picture
ClickAndRun
Activity Score 48

The laptop will break anyway no?

kleenex's picture
kleenex
Activity Score 45448

Did the chute have to open up nicely????

That One Guy's picture
That One Guy
Activity Score 266

my mac boots up pretty fast. i'd say under 5 seconds.

tk's picture
tk
Activity Score 7

nice drama.

booting? that's 2000-n-late. haven't they heard about 'instant-on'? all they need is an efficient OS and a fast SSD.

brendansparrow's picture
brendansparrow
Activity Score 202

The selling point is a bit of a miss, but the idea is great and I love the dramatisation.

The JACK's picture
The JACK
Activity Score 438

love lenovo...

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