I'm Sorry

Agency Network: 
November 2010

Lacta: I'm Sorry


The TVC showcases how the product's sweet taste can get one in touch with his most sensitive side and remind him of how sweet love can be. The song is a cover version of a classing Lacta ad song from the 1990's, with the title "The Sweetest Part of my life", building upon Lacta's slogan, comparing its sweet taste to the sweetness of love.

Film advertisment created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Looking back into my life, you've always been its sweetest part.
Lacta. The sweetest part of your life.

Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Copywriter: Konstantina Chatzaki
Account Director: Annita Galanopoulou

Comments (15)

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Highest Rated

Glut's picture
Activity Score 3935

Bad. Lacta the chocolate for dr. jekyll and mr hyde

livvy's picture
Activity Score 84

*Flip through textbook* AH! I was right, dramatization advertising.

Drama? 10 stars
Creativity? 0 star.

I guess i'll average it out. 5! you deserve it.

Keeping the right side of your head warm.

TommyO's picture
Activity Score 1866

Too much sweet-colorful-love for me.

Temple's picture
Activity Score 11337

Is this for chocolate or cheese?

Prof's picture
Activity Score 1449

HA! Nice one!

Quite really.

CuriousPencil's picture
Activity Score 4225


suhaas's picture
Activity Score 18

This should have actually been shot with kids, the impact would have been more.

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Lacta: The chocolate for bipolars.


AdBuzzer's picture
Activity Score 1174

As uninspired as it is, still it may be effective in strengthening the brand's equity

sonlima's picture
Activity Score 2


dean viii's picture
dean viii
Activity Score 1686


STEVEW's picture

sooo full of emotions,colours,sounds...touchy

STELIOS's picture
Activity Score 2

sensitive ,clever....Emotional intelligence!!!!
Alex is extra talented person

miko1aj's picture
Activity Score 3086

i can't believe how bad it is. it's cliche and so naive it could be even funny if only it could have minimum distance to itself.

Glut's picture
Activity Score 3935

Bad. Lacta the chocolate for dr. jekyll and mr hyde

CuriousPencil's picture
Activity Score 4225

"Ideal for balloon-stealing flower thieves, not to be consumed in monochrome."

I do applaud our modern day where absolutely anyone can make an advert for absolutely anything, involving paid actors and voiceovers and *still* not worry about *how* to make adverts at any point from beginning to end.

This belongs at the top of a very tall, very dusty shelf, in a padlocked room labelled "the day I thought I was in advertising".