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Life is a beautiful sport

Agency: 
Published/Aired: 
February 2014
26626
Description: 

Film advertisment created by BETC, France for Lacoste, within the category: Fashion.

Advertising Agency: BETC, France
Management: Bertille Toledano, Brune Failliot, Matthieu Kuster
Executive Creative Director: Remi Babinet
Creative Director: Antoine Choque
Art Directors: Damien Bellon, Gabrielle Attia
Copywriters: Gabrielle Attia, Damien Bellon
Strategic Planning: Clement Boisseau
Traffic: Michele Bertona
TC Producer: David Green
Production Company: Wanda
Producers: Patrick Barbier, Romain Cavagnac
Sound: Schmooze
Director: Seb Edwards
VFX: MPC
Music: Discolsure - “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music Publishing

Comments (14)

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Highest Rated

reasonwhy's picture
reasonwhy
Activity Score 147

good

kleenex's picture
kleenex
Activity Score 48189

NO....

sacrilegend's picture
sacrilegend
Activity Score 3394

Diggin' it. Dramatized a leap of faith in a beautiful way. Don't really know what the line is doing, except confusing the concept.

cwriter79's picture
cwriter79
Activity Score 956

Dig it. In my opinion, the print ads don't work with this idea.

Garry Stone's picture
Garry Stone
Activity Score 107

Very confusing. Superb music though.

Chikoshay's picture
Chikoshay
Activity Score 313

love it

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Fantastic. Love the way it was shot and love the concept.

nudge.'s picture
nudge.
Activity Score 38

CHAOS

talkingisfree's picture
talkingisfree
Activity Score 2712

I don't see how this is confusing. I think is pretty clear. I like that is trying tu push the typical narrative a bit and goes into a less obvious storytelling. It's avery simple parallelism or metaphor though. I like it: looks great, is powerful and feels different.

laura.tarlton's picture
laura.tarlton
Activity Score 29

Probably one of the best tv commercial i ever seen. Congrats to the creative team.

reasonwhy's picture
reasonwhy
Activity Score 147

good

Locumbeto's picture
Locumbeto
Activity Score 155

great work!

2 eyeballs's picture
2 eyeballs
Activity Score 62

loved every second. 60 seconds just right for the emotion of first kiss attempt

henrique.machado.37604's picture
henrique.machad...
Activity Score 4

Maravilhoso! Um simples beijo num café se tornou um espetáculo visual. Todos os homens devem lembrar dessa sensação, na hora da paquera... a hora de tentar... o bom e velho "se jogue!". E o cara literalmente se joga. Foi show!
E aquela flutuada do casal no café também achei linda.

Minimalist's picture
Minimalist

Brilliant

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