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It's not exactly what you believe

Agency Network: 
Published/Aired: 
January 2016

La Croix – It’s not exactly what you believe

Description: 

LaCroix (The Cross) is a daily French general-interest Roman Catholic newspaper. It is

Film advertisment created by BETC, France for La Croix, within the category: Media.

Advertising Agency: BETC, Paris, France
Agency Management: Catherine Emprin, Baptiste Lerousseau
Strategic Planning: Alexandre Ben-Soussan
Executive Creative Director: Stéphane Xiberras
Creative Director: Damien Bellon
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Production House: RITA
Producer: Elodie Andurand
Directors: Blacktool
Production manager: Jean Davi
Post Production: Leila Geslan / Rita
Sound production: Labo/LGM

Comments (7)

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Highest Rated

Reality Check's picture
Reality Check
Activity Score 2539

Something mysteriously blocks this very good advert from being great.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

But it's exactly what we expected.

Reality Check's picture
Reality Check
Activity Score 2539

Something mysteriously blocks this very good advert from being great.

kleenex's picture
kleenex
Activity Score 49614

not that special.

Dzsoi's picture
Dzsoi
Activity Score 8532

Well, I believe this is not bad at all.

halaby87's picture
halaby87
Activity Score 10040

That should do the job

Brainsugar's picture
Brainsugar
Activity Score 1631

Too forced to make me believe the guy is a monk... and then not...

MyJobRating's picture
MyJobRating
Activity Score 64

Very nice, interesting idea

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