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The New Big

Agency: 
Published/Aired: 
March 2012
3532
Description: 

Film advertisment created by FCB, United States for KFC, within the category: Food.

Advertising Agency: Draft FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Officer: Doug Behm
Art Director: Mike Lyons
Copywriter: Tyler Hattery
Executive Producer: Ivo Knezevic
Editorial: Union Editorial
Editor: Alex Hagan
Editorial Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Finish: Company 3
Production Company: Wondros
Director: David O. Russell
Executive Producer: Gina Zapata
DP: Mauro Fiore
Producer: Helga Gruber

Comments (8)

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Highest Rated

Meredith Singh's picture
Meredith Singh
Activity Score 407

David O Russell directed this?!?!?!?! What??!?!?!?!?

andylefty's picture
andylefty
Activity Score 4535

Not funny enough.

vote4pedro's picture
vote4pedro
Activity Score 4601

I don't get why FCB's work is so bad. They have good enough clients. And Chicago is a decent enough place to live. Can they really not hire any halfway decent creatives?

Hadrons's picture
Hadrons
Activity Score 6041

I don't like this approach.
White is the new Black, Little is the new Big, Nerd is the new Cool.

With this approach the new Smart is stupid...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Andrej's picture
Andrej
Activity Score 656

"With this approach the new Smart is stupid..."

*ahem* Diesel.

Temple's picture
Temple
Activity Score 11337

All 3 commercials are mediocre. I like the food shots though. Here is a proposal to KFC: since you are never going to break creative ground, why don't you just fill it with food shots for 30 seconds.

CommandZ's picture
CommandZ
Activity Score 2498

David O. Russell doesn't have much to work with in these. What a waste of talent.

kleenex's picture
kleenex
Activity Score 48065

The best ad of the three was the 70's ad.

Meredith Singh's picture
Meredith Singh
Activity Score 407

David O Russell directed this?!?!?!?! What??!?!?!?!?

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