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Launch

Agency Network: 
Published/Aired: 
March 2012

Film advertisment created by FCB, United States for KFC, within the category: Food.

Advertising Agency: Draft FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Officer: Doug Behm
Art Director: Mike Lyons
Copywriter: Tyler Hattery
Executive Producer: Ivo Knezevic
Editorial: Union Editorial
Editor: Alex Hagan
Editorial Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Finish: Company 3
Production Company: Wondros
Director: David O. Russell
Executive Producer: Gina Zapata
DP: Mauro Fiore
Producer: Helga Gruber

Comments (5)

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andylefty's picture
andylefty
Activity Score 4535

KFC fresh? On all levels, KFC is full of s**t.

Not that McDonalds is any healthier however their happy-go-lucky advertising makes more sense than to focus on the actual rubbish they sell.

Hadrons's picture
Hadrons
Activity Score 6041

Well, as an ad it looks good.
As for truth in advertising - you probably right...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mike Z.'s picture
Mike Z.
Activity Score 16

Agreed. Considering nobody in their right mind could believe this, all they are doing is drawing attention to the fact that it is pre-fab frozen processed junk. They aught to stick to emphasizing flavor, convenience, price and other fast food generalities. Or just being funny and keping the brand out there.

ZeSheep's picture
ZeSheep
Activity Score 174

I cant figure which is worse...KFC or the ad

Meredith Singh's picture
Meredith Singh
Activity Score 407

David O Russell?!!?!??! This?!!!???!??? What??!?!??!?! How badly does this guy need money?!?!?

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