Field Generals

Agency Network: 
February 2009

Film advertisment created by Wieden + Kennedy, United States for Jordan Brand, within the category: Fashion.

Advertising Agency: Wieden + Kennedy NY, USA
Executive Creative Directors: Todd Waterbury, Kevin Proudfoot
Creative Director: Keith Cartwright
Art Director: Ricardo Viramontes
Copy Writer: Andy Ferguson
Agency Producer: Dan Blaney
Head Of Broadcast: Gary Krieg
Editorial: Spot Welders
Editor: Neil Smith
Assistant Editor: Dahkil Hausif
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Wally Pfister
Line Producer: Betsy Oliver
Visual Effects: MassMarket, Los Angeles
Executive Producer: Christine Schneider
Producer: Paul Winze
Creative Director: Cedric Nicolas Troyan
Lead Artist: Dave Parker
Desktop Compositor: Cathy Gochnour
Tracking: Colin Cromwell
Roto Artists: Austin Brown, Krystal Chinn
Audio: Sound Lounge
Engineer: Philip Loeb
Track: Tema Di Ali, Ennio Morricone And Gillo Pontecorvo
Sound Design: Bill Chesley, Henry Boy, Neil Smith, Spot Welders

Comments (11)

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thefakehuman's picture
Activity Score 410

Nice Art Direction but cud have done a better job with the concept...still a nice one!

- Life Feeds on Life -

picopalqlea's picture
Activity Score 999

what the hell is that mask for????

Disco Munky's picture
Disco Munky
Activity Score 3890

He broke his face a couple of seasons ago and has worn it ever since. Once bitten I guess.

"stay low, move fast"

Doin' it for the points

bill_boonie's picture
Activity Score 115

it's powerful, I thought. Kinda makes me wanna go shoots some hoops and I don't even play b ball

dshott's picture
Activity Score 475

Really american

Guest's picture

it could've been made much better if it was an illustrated animation....

mark3r's picture
Activity Score 1949

This is well done.

Guest's picture

The mask is new Jason model...

first scene, makes me think of a portable video game.

Guest's picture

Professional sports and military metaphor: chalk and cheese. Soldiers die with little pay. B-ballers twist an ankle and get millions of dollars. W&K have run out of ideas. They keep rehashing the same old, same old. But now, it is just a joke and a shameful one at that.

Disco Munky's picture
Disco Munky
Activity Score 3890

You have the wrong end of the stick dude, but I do see where you're coming from.

Doin' it for the points

Activity Score 1838

I like this one a lot. Feels like how it feels to play. Awesome.

We're going to need more lube.