Agency Network: 
May 2010

Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.

Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.

John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.

Film advertisment created by TBWA, United Kingdom for John Smith's, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\London, UK
Director: Danny Kleinman

Prod Comp:  Rattling Stick

Creative Director:  Al Young

Creative Teams: Gabriel Miller & Marcello Bernardi, Craig Ainsley &
Fernando Perottoni

Producer:  Jason Ayers

Planner:  David Fryman

Acc Hand:  Simon Alexander

Comments (3)

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Highest Rated

Guest's picture

A social atmosphere where you would drink John Smiths

bloomonkey's picture
Activity Score 99

lol, ace, peter kay is the man.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

peterwbauman's picture
Activity Score 107

funny, but what does it have to do with a diner?
doesn't seem relevant

Guest's picture

A social atmosphere where you would drink John Smiths