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Diner

Agency Network: 
Published/Aired: 
May 2010
Description: 

Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.

Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.

John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.

Film advertisment created by TBWA, United Kingdom for John Smith's, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\London, UK
Director: Danny Kleinman

Prod Comp:  Rattling Stick

Creative Director:  Al Young

Creative Teams: Gabriel Miller & Marcello Bernardi, Craig Ainsley &
Fernando Perottoni

Producer:  Jason Ayers

Planner:  David Fryman

Acc Hand:  Simon Alexander

Comments (3)

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Highest Rated

Guest's picture
Guest

A social atmosphere where you would drink John Smiths

bloomonkey's picture
bloomonkey
Activity Score 99

lol, ace, peter kay is the man.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

peterwbauman's picture
peterwbauman
Activity Score 107

funny, but what does it have to do with a diner?
doesn't seem relevant

Guest's picture
Guest

A social atmosphere where you would drink John Smiths

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