Agency Network: 
August 2013

Film advertisment created by Y&R, United States for JC Penney, within the category: Retail Services.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Creative Director: Judy Robinson
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Senior Producer: Betsy Schoenfeld
Executive Producer: Jill Meschino
Managing Director: Nancy Aresu
Account Director: Ann Carey
Account Supervisor: Kristen Bogusz
Account Executive: Arantza Urruchua
Executive Creative Director: Mike Wente
Sr. Art Director: Shiloh Gray
Jr. Art Director: Trinh Pham
Sr. Copywriter: Laurie Hollar
Sr. Copywriter: Alice Thomas
Copywriters: Ashley Glass, Mike Latshaw
Associate Director, Social Strategy: Lisa Baldini
Planning Director: Brett Barash
Developer: Gene Chan
Harvest Director: Baker Smith
Director of Photography: Bill Pope
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Matt O'Shea
Executive Producer: Zarina Mak
Producer: Laura Patterson
Editor: Maury Loeb

Comments (2)

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certaintly's picture
Activity Score 3994

copy was ok, not great. the acting was worse.
focusing on the "first day" is good, but overall this doesnt seem like it would impact a parent, and definitely not a teenager

kleenex's picture
Activity Score 49494

I say these ads are wayyy better than what they used to have been airing.