As American As

Agency Network: 
July 2011

Jack Daniel's: As American As


Producer:Jessie Meade

Music: Gary Clark Jr.

Film advertisment created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Advertising Agency: Arnold Worldwide, USA
Creative Director: Wade Devers
Art Director: Travis Robertson
Copywriter: Bryan Karr
Producer: William Near
Prod Company: Prettybird
Director: Max Malkin
EPs: Kerstin Emhoff & Ali Brown
Editorial: Lost Planet
Editor: Max Koepke
Producer: Krystn Wagenberg
Telecine: CO3
Colorist: Tom Poole
Audio Post: audioEngine
Mixer: Rex Recker
Executive Producer: Sharon DiTullio-Tepper
Composer: Gary Clark Jr. "Bright Lights"
Sound Design: Lost Planet
Sound Designer: Max Koepke

Comments (11)

Log in or register to post comments
morse's picture
Activity Score 18026

So what's the message here? Jack is American, that's it?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Boxey's picture
Activity Score 8881

So the CCO did this w/o any other creatives. If not, they should be credited.

pez's picture
Activity Score 1804

Good lines...

Temple's picture
Activity Score 11337

Too nostalgic, seems to belong to another era.

lemonAd's picture
Activity Score 343

next jack I will be drinking will be so much more empowering

when life gives you lemons make a lemonade stand.

lemonAd's picture
Activity Score 343

@ Temple, well J.D has been around since 1866 :)

when life gives you lemons make a lemonade stand.

Corbeen's picture
Activity Score 1093

this 4 stars are for the harley in the commercial. everything else sucks, even the copy.

Nike Diesel's picture
Nike Diesel
Activity Score 13630


Nike Diesel's picture
Nike Diesel
Activity Score 13630

Don't like it. Not even the idea is good.
Seems like I've seen this a hundred times before >> an US product with their pride, glory, "we build this country", "we are Amercian's", etc, etc, bla, bla, bla ...
Boring and repetitive.

Glut's picture
Activity Score 3935

bad idea, totally done and lazy.

AdBuzzer's picture
Activity Score 1174

I like the voice of the narrator. Apart from that, it seems like they intended to elevate JD into the American Brands' "hall of fame".
Does it mean JD has some problem with its brand image in its native market?