Description
Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong?
Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood."
This professional campaign titled 'Spinach Soufflé Recipes, Asparagus Risotto Recipes, Spagh...' was published in Brazil in April, 2017. It was created for the brand: iFood, by ad agency: BBDO. This Film medium campaign is related to the Food industry and contains 5 media assets. It was submitted almost 7 years ago.
Credits
Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Pernil
Creatives: Henrique Del Lama, Fernando Duarte
Producer: Onze TV
RTV: Vera Jacinto, Diego Villas Boas, Daniella Manunta
Director: Henrique Oda
DP: Acauã Fonseca
Art Director: Carol Gonzaga
Cameraman: Ricardo Beltrame
Cook / Hand: Mari Galante
Sound Production: Saxsofunny
Producer: Cezar Brandão
Planning: Cintia Gonçalves, Sérgio Katz, Denis Camargo, Aline Alonso
Media: Rodrigo Andrade, Luis Flávio Padilha, Cassiano Oliva, Haroldo Paro, Gabriela Sarti, Victoria Bueno
