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Sandals

Agency Network: 
Published/Aired: 
November 2009
Description: 

Film advertisment created by SmithGifford, United States for Identity Guard, within the category: Professional Services.

Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Bruce Gifford
Agency Producer: Dana Cole
Production Company: The Sweetshop
Director: Paul Goldman
Post Production: Crew Cuts
Editor: David Cornman
Music: Beacon Street

Comments (9)

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JobstVonHeintze's picture
JobstVonHeintze
Activity Score 65

It's always nice to play with the expectations and prejudices of the audiences like they did in this clip.

And also good to know, that the fashion business and the shoe industry in Nigeria is developing so well and is already serving a worldwide market with their original products. I wasn't aware of that fact yet. Or does the ad tell the audience, that it is safe and ok to buy fraudulent copies from questionable sources?

gmint7's picture
gmint7
Activity Score 2683

no.

good point.

:::J:::

pulautikus's picture
pulautikus
Activity Score 118

caught me by what a nice surprise - faith restored.

Prof's picture
Prof
Activity Score 1449

somehow i liked that twist

Quite really.

satrianee's picture
satrianee
Activity Score 3748

very much with JobstVonHeintze!!!

These kind of advertising got me used to consider them as they have two totally separate issues within: visual - message. Watched the visual as a cute clip and enjoyed... Hate the message especially if it is intended.

Guest's picture
Guest

This racist commercial relies on your prejudices and in doing so only reinforces them. You are left thinking, "boy that was scary when that black guy got that credit card information, good thing this one wasn't a criminal like other black, but he sure did look shifty."

http://kissmyblackads.blogspot.com

mandark_123's picture
mandark_123
Activity Score 3017

awesome!!!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice!

Lastlab's picture
Lastlab
Activity Score 63

I love whe ads play with our prejudice!!!

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