December 2009

Prod Company:

Film advertisment created by McCann, United States for HP, within the category: Electronics, Technology.

Advertising Agency: McCann, San Francisco, USA
Executive Creative Director: Brad Cohn
Group Creative Director / Art Director: Gerald Lewis
Copywriter: Ryan Hartsfield
Executive Producer: Vince Genovese
Director: Dave Meyers
EP: Frank Scherma
Producer: Derek Roberto
Editorial: Final Cut
Editor: J.D. Smythe (Patty Cake)
Editor: Matt Murphy (Dominoes)
Producer: Kelly Garcia
Telecine: CO3
Colorist: Dave Hussey
Post / Effects: De Motu (Patty Cake)
Lead VFX: Lauren Mayer-Beug (Patty Cake)
On Set VFX Supervisor: Bryan Godwin (Patty Cake)
Designers / Animators: Nathan Boldman, Lauren Mayer-Beug, Brad Strickman, Ryan Hooks, Steve Galvez (Patty Cake)
Executive Producer: Shira Boardman
Producers: Tom Slovick, Daughn Godd Ward (Patty Cake)
Post / Effects: Shade (Dominoes)
VFX Director: Bryan Godwin (Dominoes)
Executive Producer: Shira Boardman
Head of Production: Sheri Patterson (Dominoes)
Production Coordinator: Shane Paugh (Dominoes)
Technical Directors: John Riddle, John Tumlin (Dominoes)
Animation: Jason Donnely (Dominoes)
Lighting: Kenny Jackson (Dominoes)
Compositing: Deke Kincaid, Ryan Trippansee (Dominoes)
Producer: Tom Slovick (Dominoes)
Sound Design: Eleven
Sound Designer: Jeff Payne
Shoot Location: South Bay Studios

Comments (6)

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morse's picture
Activity Score 17883

Easy to forget. Dominoes could have been done in a much more dramatic way.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes, and it's a bit irrelevant to the brand, slogan and product.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nothing new on the execution and a null idea.

satrianee's picture
Activity Score 3748

Me like... Why the intel inside snapshot came first?

lucdesaulniers's picture
Activity Score 1145

Hey I've got all these features on my iPhone.. No, actually, on all my computers. So, why make these features for the HP?

satrianee's picture
Activity Score 3748

3 reasons: 1. Cost 2. Taste 3. User habbits... A huge amount of people do not even know what MAC OS looks like. And again almost all of them would like to stick with windows experience.

And besides, there are millions of people who are considering a new purchase and they would like to be sure that they have the same features you have.

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