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Winter Swear Jar

Agency: 
Published/Aired: 
February 2017
1666

Hotels.com Winter Swear Jar

Description: 

Canadians really like to gripe about the cold winter months, so for every profanity-laden, anti-winter tweet we find on Twitter, we’ll add a quarter to the Hotels.com #WinterSwearJar. Each time the Jar reaches $1,000, Hotels.com will send one lucky Canadian somewhere warm.

Film advertisment created by JWT, Canada for Hotels.com, within the category: Hospitality, Tourism.

Advertising Agency: J. Walter Thompson, Toronto, Canada
Chief Creative Officer: Ryan Spelliscy
Associate Creative Directors: Denise Cole, Laurent Abesdris
Art Director: Jose Rivas
Copywriter: Kyla Galloway
Brand Engagement Director: Victoria Radziunas
Digital / Social Strategy Director: Adam Ferraro
Community Management / Influencer Relations: Jolie Featherstone, Rannie Turingan
VP, Integrated Broadcast: Andrew Schulze
Senior Project Manager: Joanne Sincich
Account Team: Darrell Hurst, Chitty Krishnappa
Client Team: Melissa Postier, Mike Wolfe, Josh Belkin
Executive Director / Digital and Agency Technology: Kawal Singh
Group Technical Director: Kevin Tam
Group Director / User Experience: Stuart Thom
Production Company: Sauce
Post - Production: Think Tank
Editing House: Saints
Audio House: TA2
Media Agency: MEC

Comments (2)

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Highest Rated

i_i's picture
i_i
Activity Score 229

I love this!

kleenex's picture
kleenex
Activity Score 48189

hahaha I like.

i_i's picture
i_i
Activity Score 229

I love this!

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