Agency Network: 
October 2008

Film advertisment created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director / AD: Curt Johnson
Associate Creative Director / CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, Christopher Kemp
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber

Comments (12)

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mark3r's picture
Activity Score 1949

The more I see, the more I like. Good job, fun ads.

Guest commenter's picture
Guest commenter

The Fit is the ugliest fish in the town?

Favete's picture
Activity Score 365

What? That's all you can get from this commercial?

Wordnerd's picture
Activity Score 6692

could you please stop your annoyingly dumb comments?

Guest commenter's picture
Guest commenter

FUN STUFF. Fun brand.

Crisp One's picture
Crisp One
Activity Score 2005

yea.. these spots are good...the car is ugly, more of a challenge.....Props to the creative team.

teenquey's picture
Activity Score 290

this is bollocks

dshott's picture
Activity Score 475

Stange contrast between 'traditional' honda ads. Interesting how they use a blowfish (fugu)as the fish of choice, which of course is very japanese. Suited to Honda. Kabammo.


bilallkaissi's picture
Activity Score 11

Nice Creative guys.... hehehehe nice fish.

Guest commenter's picture
Guest commenter

I like it, i think that car brands finally are opening to a new and diferent ways to show the cars.

I'm sorry if my language isn't very good, i'm not a native speaker.

kalpesh78's picture
Activity Score 2578

horrible commercial. sorry but i don't like it. at all.

ideas....30 minutes nahi toh free.

TJ_98370's picture

Really funny ad. I laughed when it was described to me. It's even funnier now that I've seen it. I don't know if it will help Fit sales though. I remember Volkswagen "bug" and Karman Ghia ads from the 1970's poking fun at their product. A "bug" parked in front of a typical suburban house with the message "It makes your house look bigger." A Karmen Ghia straining to break thru a breakaway finish line "sheet" with the message "It may not be the most powerful sports car...."