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Do more new

Agency Network: 
Published/Aired: 
October 2012

Honda: Do more new

Film advertisment created by mcgarrybowen, United Kingdom for Honda, within the category: Automotive.

Advertising Agency: mcgarrybowen, London, UK
Creative Directors: Paul Jordan, Angus Macadam
Art Director: Remco Graham
Copywriter: Richard Holmes
Director: Sam Brown
Producer: Kate Hitchings
Production Company: Rogue Films
Post Production: The Mill
Editor: James Rosen / Final Cut

Comments (8)

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Highest Rated

mikepants2005's picture
mikepants2005
Activity Score 504

Lifted from a project called Inversion by Dan Havel & Dean Ruck from 2005.

http://deanruck.com/havel-ruck-projects/view/41

DesignDine's picture
DesignDine
Activity Score 1313

Not watchable... buffering problem.... :(

Wordnerd's picture
Wordnerd
Activity Score 6692

Uh.. that kinda felt suicidal...

bmclaughlin's picture
bmclaughlin
Activity Score 137

Cool special effects, but a little boring.

kleenex's picture
kleenex
Activity Score 49010

The special effects were good, but this ad in the end was crap.

edvia's picture
edvia
Activity Score 79

I hate ads that set off my bullshit meter, and this one had it going off the charts. If this were a real scenario, no one, and I mean NO ONE would drive through that.

somecopywriter's picture
somecopywriter
Activity Score 1113

Suicide never looked so cool. Its definitely memorable.

Temple's picture
Temple
Activity Score 11337

I don't mind about the suicidical thing some of the reviewers have been talking about. My problem is that the idea is weak. Yes, it's tough to do car ads, especially with the car as a hero, but on the other hand this is what you are supposedly being paid to do better than the average guy.

mikepants2005's picture
mikepants2005
Activity Score 504

Lifted from a project called Inversion by Dan Havel & Dean Ruck from 2005.

http://deanruck.com/havel-ruck-projects/view/41

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