Comments (3)

Log in or register to post comments
backwords's picture
Activity Score 122

i dont understand whats the fixation with this campaign and Car Trunks. What cars dont have trunks?

stsanto's picture
Activity Score 672

some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.

ivan's picture

Yes, normally a Yaris doesn't have a trunk. This is a new version of the car, but I fully understand consumers who are unaware of this fact, may question the uniqueness of a trunk.

Featured Content

Latest Collections