The Entrance

January 2011

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.

Film advertisment created by Wieden + Kennedy, Netherlands for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriters: Roger Hoard, Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Group Account Director: Clay Mills
Account Manager: Jasmina Krnjetin
Planning Director: Martin Weigel
Business Affairs Managers: Karen Crossley, Julie Balster
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
“Making of” Videographer: Rene Pannevis
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud

Comments (26)

Log in or register to post comments

Highest Rated

Caroline H.'s picture
Caroline H.
Activity Score 178

the soundtrack helps too!

morse's picture
Activity Score 17830

90 seconds of fun. Well done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

timop's picture
Activity Score 26

swell advert.
Now convert consumers to really open their world to 'Heineken the Brand' by engaging them in all aspects of their life, not just when they check in to FB or FS.
There is only one tool consumers use that will enable Wieden+Kennedy to do that, and it is real simple: messaging.
In 2011, messaging re-emerges as the new normal for mobile social, and new mobile brand marketing platforms like PoKos Social Messaging(TM) deliver the goods.
Heineken Messenger(TM), "Opening Your World." Has a nice ring to it. Powered by Pokos!

suresh90's picture
Activity Score 620

Nice :)

Sdb's picture
Activity Score 1362

Brilliant is not the apt word for this! Will be looking for something else!

sirvan's picture
Activity Score 29860

I hate that guy.


"I love some things, and don't love some other things."

Glut's picture
Activity Score 3935

Nice, fancy, Well done

redkedscom's picture
Activity Score 59

wow, i love this ad

Grand Central Sound Studios's picture
Grand Central S...
Activity Score 2

Sound design and mix was by Raja Sehgal from Grand Central studios London

Ramezani's picture
Activity Score 315

sooo good. but i would like to see him drinking the beer :-)

Temple's picture
Activity Score 11337

Well... when was the last time you wanted to watch a 90 second ad again and again? Feels like this. Deserves a lion.

ralphstieber's picture
Activity Score 136


kivoart's picture
Activity Score 8

wow. nice :))

Thisaru De's picture
Thisaru De
Activity Score 14

It is great ad. I love it... well done. :D

maesepedro's picture
Activity Score 90

pretty good but strikingly similar premise to Old Spice Guy - a likeable male fantasy figure... perhaps that's W+K's take on the zeitgeist....

gklnair's picture
Activity Score 41

Wonderful!! The Idea of opening your world emanates throughout the commercial. great execution.

Wordnerd's picture
Activity Score 6692

a huge budget blown well ;)
entertaining but 'open your world' left me a bit so-whatish

TommyO's picture
Activity Score 1866

nice ad, however i can remember seeing better ads

A.S.'s picture
Activity Score 78

It invokes positive mood, like it.

ruchira's picture
Activity Score 27

very intresting... grate execution.

qasdew's picture
Activity Score 9

he is.... the most interesting man in the world...

Corbeen's picture
Activity Score 1093

I wonder , what will happen when Bruce Lee opens the bottle .

DanielX's picture
Activity Score 4

The lady at 00:17 looks much alike Jana Miartusova aka Nella.
I wonder if this is intentional, or it is herself.

dnois's picture
Activity Score 32


方程式's picture
Activity Score 10

I hate that guy,too

bgajus08's picture
Activity Score 134

Open your world? Love the commercial but it's lacking connection.

Caroline H.'s picture
Caroline H.
Activity Score 178

the soundtrack helps too!