Advertisement

Made Of More, Cloud

Agency: 
Published/Aired: 
October 2012
Description: 

Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister

Production Company: Gorgeous

Post-production Company: The Mill

Creative Agency: AMV BBDO, UK
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Director: Peter Thwaites
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill

Comments (27)

Log in or register to post comments

Highest Rated

kleenex's picture
kleenex
Activity Score 45319

nicely created spot.

alausa's picture
alausa
Activity Score 1420

I was just debating the end with a friend, the tie to the brand. I get the personification of the foam and all, just don't know if it was neatly wrapped in the end.

stickynotes's picture
stickynotes
Activity Score 1094

yeah, true say. love the spot and especially the traffic light scene, but the end... could have been a little more thought through. but still a great ad!

alausa's picture
alausa
Activity Score 1420

Definitely a great spot.

Hadrons's picture
Hadrons
Activity Score 6017

Love the ad. like the cloud slogan. Great production.
Going to open a bottle...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

THAT IS GORGEOUS!

If anyone wants to argue... I'm drinking with Hadrons! :)

The Jobless Writer
Will Think for Salary

kgeiger's picture
kgeiger
Activity Score 7312

Guiness is better on tap...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

... while watching this. ;)

The Jobless Writer
Will Think for Salary

CommandZ's picture
CommandZ
Activity Score 2498

Really well done but yes, the ending could of been better. Also loved what sounded like a very Edward Scissorhands (Danny Elfman) inspired music track.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It was beautiful, but the resolve was not very clear.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I actually love how the resolve IS a wee bit of a stretch... but the brand takes you with it.

That make's my smile that little bit bigger. :)

The Jobless Writer
Will Think for Salary

talkingisfree's picture
talkingisfree
Activity Score 2712

I really liked this one. I love the simple solve.

torontose's picture
torontose
Activity Score 393

great.

Henk Oortwijn's picture
Henk Oortwijn
Activity Score 13

I like it. Something completely different from other beer brands. Bold.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Beautiful spot. And I really, really love the slogan.

andylefty's picture
andylefty
Activity Score 4535

Going to do very well. It's a beautiful ad and as someone said, for a beer very nice.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

The ad is breathtaking, but the ending is indeed a bit of a stretch. I think this is a dangerous territory for a beer, especially when confronted with slogans like Carlton Draught's "Made from Beer".

miko1aj's picture
miko1aj
Activity Score 3086

Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.

miko1aj's picture
miko1aj
Activity Score 3086

Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.

FCStudio's picture
FCStudio
Activity Score 19

Grande!! Impresionante postpo!!

danielchapman's picture
danielchapman
Activity Score 292

I think they could have sold the 'made of' concept a little heavier in the storyline, and ended it stronger with better visual (soemthing like the cloud moving between two buildings and fading to the similar look of the guiness glass)

I think the copywriting missed an opportunity on 'the perfect pour' as well with the cloud motif

But I appreciate the fact that they didnt have the cloud looking for a glass of beer. Excellent ad.

Temple's picture
Temple
Activity Score 11337

Nice. The cloud actions however could be more original and interesting than a fireman's deus ex machina.

To be absolutely honest, this is one of those ads you praise but don't really want to see again and again.

sacrilegend's picture
sacrilegend
Activity Score 3392

Actually welled up a bit, curiously enough. Beautiful ad. Sure, the ending felt a bit unresolved, but the journey was well worth it.

jonbot84's picture
jonbot84
Activity Score 27

Cool stuff! And I like that the link between the ad and the product isn't incredibly strong. It's almost more about Guinness drinkers than it is about the beer. Nice approach, beautiful production.

kleenex's picture
kleenex
Activity Score 45319

nicely created spot.

somecopywriter's picture
somecopywriter
Activity Score 1113

I think the link between the brand and the execution gets stronger the more times you watch it. Great ad

lezy's picture
lezy
Activity Score 377

nicely done...
liked it ;)

Weloveads's picture
Weloveads
Activity Score 9

nice

Advertisement