Anti-doping, Marlon Devonish

July 2012

The new campaign, featuring British Olympians and Paralympians including Phillips Idowu, Beth Tweddle, David Weir, Graham Edmunds and Marlon Devonish, will celebrate the motivation and ambition that drives athletes to perform and win drug-free. The campaign will appear on television and outdoor advertising space across the UK and includes the UK’s largest London2012 outdoor sign, which covers GSK’s Brentford headquarters.

Film advertisment created by TBWA, United Kingdom for GlaxoSmithKline, within the category: Pharmaceutical.

Advertising Agency: TBWA\London, UK
Executive Creative Director: Dede Laurentino
Creative Director / Copywriter: Fabio Abram
Creative Director / Art Director: Braulio Kuwabara
Chief Strategy Officer: Zaid Al-Zaidy
Strategic Planner: Jenna Hoyle
Group Account Director: Emma Massey
Account Executive: Kirsten Barnes
Head of Broadcast: Jason Ayers
Producers: Natalie Spooner, Gill Oglethorpe, Nicholas Kurs
Production Manager: Melanie McGee
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Editor: Art Jones at Work Film Editors
Post Production: Electric Theatre
Post Production Producer: Lee Pavey
Flame Artist: Giles Cheetham
Sound: Factory Studios
Sound Engineer: Anthony Moore

Comments (1)

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jackblack's picture
Activity Score 2355

Nice thought. Simple.

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