Advertisement

The Chase

Published/Aired: 
March 2014
Description: 

Models beware. Fashion-minded Gilt customers are on the hunt for your designer duds, and they’ll leave you standing in your skivvies. The new campaign from Berlin Cameron United depicts a playful game of chase in which Gilt members chase down models throughout a city for their high-end fashion looks. The pursuit starts just before noon, which coincides with the daily release of new fashion on Gilt.com. Just as noon strikes, the Gilt member taps the Gilt app on her phone, and the model’s clothes rip off of her and fly onto the satisfied shopper. Gilt member: 1, Model: 0.

Advertising Agency: Berlin Cameron United, New York, USA
Executive Creative Director / Art Director: Roald van Wyk
Copywriter: Kim Devall
Director: Christopher Sweeney

Comments (3)

Log in or register to post comments

Highest Rated

Marcao's picture
Marcao
Activity Score 3029

When your spot requires that much explanation, you know it's not good.

TOBYANG's picture
TOBYANG
Activity Score 10

I CAN'T OPEN THE TV AND ONLINE UNITS ON THIS WEB!!!! WHY?????!!!!!!

kleenex's picture
kleenex
Activity Score 44826

not bad.

Marcao's picture
Marcao
Activity Score 3029

When your spot requires that much explanation, you know it's not good.

Advertisement