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Light the beacons

Agency: 
Published/Aired: 
April 2010
6137
Description: 

Film advertisment created by Bates, Norway for Gilde, within the category: House, Garden.

Advertising Agency: Bates United, Oslo, Norway
Art Director: Kim Taanevig
Copywriters: Per Kristian, Voss Halvorsen
Account Director: Paul Rigault
Agency Producer: Steve StPeter
Production Company: Flodellfilm
Producer: Mikael Flodell
Director: Jakob Strøm
Director Assistant: Henrik Hedin
DOP: Henrik Stenberg

Comments (4)

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Highest Rated

Guest's picture
Guest

What you have to remember here is that Lord of the Rings was inspired by an actual Viking tradition/strategy of lighting fires on moutain tops both as a warning and as a celebration of the summer solstice. So what you have here is a Norwegian company banking on culture, history, and tradition to create a somewhat humorous commercial for their product. It works well if you look at it from that cultural perspective.

kalpesh78's picture
kalpesh78
Activity Score 2578

uh? it just kinda reminded me of Lord Of the rings... nothing more than tht?

ideas....30 minutes nahi toh free.

Adaddicted's picture
Adaddicted
Activity Score 3435

may be, but sprinkled with humor!

withalltherespects

Guest's picture
Guest

I like it!!

Guest's picture
Guest

What you have to remember here is that Lord of the Rings was inspired by an actual Viking tradition/strategy of lighting fires on moutain tops both as a warning and as a celebration of the summer solstice. So what you have here is a Norwegian company banking on culture, history, and tradition to create a somewhat humorous commercial for their product. It works well if you look at it from that cultural perspective.

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