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Sam, the first educational transgender toy

Agency Network: 
Published/Aired: 
July 2017

Sam's Story

Sam, the first educational transgender toy

Description: 

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends.

Film advertisment created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

Advertising Agency: lg2, Montréal, Canada
Creative Director: Marc Fortin
Creative Director / Copywriter: Stuart Macmillan
Art Director: Jean-Philippe Dugal
Account Services: Stephanie Pellicer
Strategic Planning: François Royer Mireault, Alexis Robin
Illustrator: Rodolphe Saint-Gelais / Animation, SHED / 3D Animation
Agency Production: Claudia Lemire
Music: Circonflex
Sound Studio: Circonflex / BLVD
Production: Roméo & Fils

Comments (4)

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Highest Rated

morse's picture
morse
Activity Score 18006

Great idea. Hope this won't be an issue for the next generation.

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morse's picture
morse
Activity Score 18006

Great idea. Hope this won't be an issue for the next generation.

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kleenex's picture
kleenex
Activity Score 49058

Don't we need one for both sexes here??

Wrong Opinion's picture
Wrong Opinion
Activity Score 293

nice idea, but I agree with keenex should have variety

halaby87's picture
halaby87
Activity Score 9944

i don't know

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