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Replay Episode 3

Agency Network: 
Published/Aired: 
May 2009
Description: 

REPLAY is a documentary film of two rival high school football teams from 1993 who reunite and strap on the pads 16 years later to replay their historic ‘93 match-up which ended in a 7-7 tie. The schools are in PA and NJ and are separated by only the Delaware river. Peyton Manning served as the honorary coach for Easton. Eli Manning was honorary coach for P’burg.

Gatorade is enabling and sponsoring the game and documentary project to convey the brand idea “once an athlete, always an athlete.” The concept behind REPLAY is to blur the lines between professional athletes and everyday athletes by bringing them together and giving them a common goal. It is a salute to the spirit of sport, of rivalry, of competition and of rediscovery.

Film advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TWBA\Chiat\Day, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jimmy Smith
Writer / Co-Creator: Brent Anderson
Writer / Co-Creator: Steve Howard
Replay Project & Series - Head Producer: Brian O'Rourke
Assistant Producer: Tim Newfang
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Anne Thomasson
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Supervisor: Amy Farias
Account Executive: Adam Bersin
Director: Kris Belman, Scott Balcerek
Production Company - Executive Producer: Michael Sagol, Caviar, Los Angeles/Brussels/Amsterdam
Production Company - Head of Production: Rosanne Korenberg, Caviar, Los Angeles/Brussels/Amsterdam
Line Producer: Johanna Woollcott
Prod Supervisor: Holli Hanley
Dir. Of Photography: Adam Ballachey
2nd Unit DP: Mariusz Cichon
2nd Unit DP: Matt Schroeder
2nd Unit DP: Adam Putnam-Thomas

Comments (5)

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Cron187's picture
Cron187
Activity Score 553

One of the best ideas I've seen in a while. Can't wait for the next installments.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

well done.

Mandark's picture
Mandark
Activity Score 407

emotional. works for the American market. i like it. good initiative from Gatorade.

"U think it's perfect?! Press delete and start again!"

LucasPS's picture
LucasPS
Activity Score 523

I think its a great idea but i hate the new brand image, tha pack looks like Bardhal.

Guest's picture
Guest

Brilliant work.

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