Agency Network: 
March 2010

Film advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: Smuggler
Director: Adam Berg
Executive Producer / Partner: Patrick Milling Smith
Executive Producer / Partner: Brian Carmody
Executive Producer / COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime Rohan Young

Comments (15)

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Highest Rated

spiergallo's picture
Activity Score 69

The slow motion is always nice to see and helps a lot...

everartz's picture
Activity Score 7615

the theme and the feeling makes me wonder if this commercial is aired in the black neighborhoods only!
nothing special by the way..

| everartz |

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Like the soundtrack....

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

i like the soundtrack man! :)

spiergallo's picture
Activity Score 69

The slow motion is always nice to see and helps a lot...

felice's picture
Activity Score 73 even 1/2 creative video... but nice quality and soundtrack

satrianee's picture
Activity Score 3748

Very effective usage of slow motion and soundtrack. It is watchable every time you meet the commercial.
Black background is intended for the emphasis on the details i suppose, which worked beautifully.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Oh boy, what's this song. Sounds like crap!!!!

Mr. sound designer, what a shame...maybe you should listen to some e-music before doing this!

alexander_bickov's picture
Activity Score 3279

Nice direction

RSimmonds's picture
Activity Score 68

Nothing special - Great visually but its been done...
Millions and millions of times before.

Huub's picture
Activity Score 248

Art is really nice, think the slowmotion really ads intensity to the sports.

Ed Rapport's picture
Ed Rapport
Activity Score 724

A lot better than those crummy print executions.. the slow motion was a cool effect, and I like how they speed it up right when each athlete was nearing the end moment of their athletic execution. I may decide to drink a bottle of G2 now..

NomadDCLXVI's picture
Activity Score 443

very tasty execution. makes me wanna see it again. and soundtrack is very good.


pixels's picture
Activity Score 19

I Like It, Good Job.

AssassinX's picture
Activity Score 1329

It works although nothing special

wazaroo's picture
Activity Score 2

That's a fantastic list of credits!! 36 people to make one incredibly ordinary tvc? Awesome. I wonder how many of you it would take to make a good one?