Break the Ice

Agency Network: 
January 2011

Gancia: Break the Ice

Film advertisment created by Craverolanis, United States for Gancia, within the category: Alcoholic Drinks.

Advertising Agency: Craverolanis, USA
Executive Creative Director: Juan Cravero
Creative Director: Cesar Rodriguez
Art Director: Diego Lipser
Copywriter: Cesar Rodriguez
Production Company: Landia
Director: Andy Fogwill
Music: TDL

Comments (9)

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writersblog's picture
Activity Score 553

Ice, nice. Just a bit lengthy and what did the pay-off say?

kleenex's picture
Activity Score 49532

Different, but is the product that good??

morse's picture
Activity Score 18026

Cool special effects.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
Activity Score 216

i think the idea could be tighter and developed further. this is quite an initial thought and looks abit forced.. Also, i think if there's continuity between each event, the ad will be less disjointed.

Temple's picture
Activity Score 11337

Too long, but the idea is solid, the music track is excellent and the VFX tops.

Davosk's picture
Activity Score 4815

What CRAP!

CuriousPencil's picture
Activity Score 4225

Surprising that some countries are still allowing alcohol advertising based on sexual prowess. This is a look-good ad that's both shallow and forgetful, much like the lives of the people depicted in the spot(s? Looks like it could be a compilation effort). So, I guess, target market accurately depicted and a grudging 7 for that reason only.

abake's picture
Activity Score 1264

Looks like it really is true that advertising gets better when you can't just get away with selling everything with sex...

aRianna_.'s picture
Activity Score 281

It's very well produced, pretty good concept... It gets a 7