Your Greatest Weapon

Agency Network: 
February 2011

FVAP: Your Greatest Weapon


Executive Director of Integrated Production: Liza Near

Film advertisment created by Mullen, United States for FVAP, within the category: Public Interest, NGO.

Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director / Copywriter: Dave Weist
Group Creative Director / Art Director: Tim Vaccarino
Copywriter: Brian Tierney
Producer: Susan Poor
Account Service: Don Lorenzet, Chip Cook
Media: Joslin Higgins
Production Company: Imaginary Forces
Director: Brian Mah
Executive Producer: Ben Apley
Producers: Crystal Deones, Adam Lawson
DP: Aaron Platt
Lead Animator: James Anderson
Editor: Joe Denk
Inferno Artist: Rod Basham
Colorist: Rod Basham
Sound Design / Mixer: Mike Secher, Keith Roberts

Comments (15)

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Highest Rated

regrat's picture
Activity Score 304
Tom Megginson's picture
Tom Megginson
Activity Score 548

I understand that this is for military overseas absentee ballots. But is mixing "gun" imagery and politics so sexily really appropriate for America after what just happened in Tuscon?

Too soon.

mdb1974's picture
Activity Score 411

Awesome pen ad.

Wordnerd's picture
Activity Score 6692

my thoughts exactly. too bad
great camera work and lighting too

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

This works, it relates to the military audience, and it does it in an interesting way, not boring them.

Its not a bad idea to relate guns to voting in this case since its for service people

writersblog's picture
Activity Score 553


jagadeesh's picture
Activity Score 743

cool idea and video..but i think the copy is not that cool...

Wordnerd's picture
Activity Score 6692

it's mostly a quote from the movie "full metal jacket"

Duvidl's picture
Activity Score 62

Well, the movie was great while I'm not sure it really fits this ad. But cool anyway.

regrat's picture
Activity Score 304
everartz's picture
Activity Score 7615

thanks for the link, but i like this one better :)

| everartz |

writersblog's picture
Activity Score 553

Heavily inspired to say the least.

akosidave12's picture
Activity Score 10

i want to assemble a pen just like that.

jackblack's picture
Activity Score 2357

Not bad.

FourT6and2's picture
Activity Score 218

So cool! Great for the target audience.

Derek Zoolander's picture
Derek Zoolander
Activity Score 17