The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.
Film advertisment created by Lowe, South Africa for Fur Free, within the category: Public Interest, NGO.
If only everyone could see the real cost of fur.
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