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Monsters

Agency: 
Published/Aired: 
September 2012
14096

Fragile Childhood - Monsters

Description: 

Film advertisment created by Euro RSCG, Finland for Fragile Childhood, within the category: Public Interest, NGO.

Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Marko Vuorensola
Copywriter: Annu Terho
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Production Company: Sauna@Grilli Films
Executive Producer: Petteri Lehtinen
Director: Mikko Lehtinen
Service Production: Studio Arkadena, Ljubljana
Producer: Hana Kovic
DOP: Jure Verovsek
Production Manager: Tina Pungartnik
Production Coordinator: Urska Vardijan
Art Director: Tina Fratnik
Production Designer: Spela Kropusek
Make Up: Alenka Nahtigal
Rabbit Costume: Gregor Lorenci
Casting: Ivona Ljubicic
Gaffer: Robert Oberc
Grip: Jure Jelovcan
Location Managers: Joco Zivc, Dragan Mladenovic, Tina Vojnic
Editor: Anders Meinander
Sound Design: Anders Meinander, Timo Anttila / Humina
Music: Tuomas Kallio
Post Production: Post Control
Colorist: Marko Terävä

Comments (17)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3394

I don't think they were going for that at all. But kids do know when their parents are drunk -- and it's scary for them, regardless of how jovial or normal you think you're acting.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19539

Creeping on excellent

NatsN's picture
NatsN
Activity Score 164

so creepy.. with even creepier music..

Black Hour's picture
Black Hour
Activity Score 368

Agreed, I hope my kids won't see that kind of ad...
Excellent by the way; actors are really good.

At first I though this would be a funny ad but the bunny was my first hint (I'm kinda slow)

hepyeq's picture
hepyeq
Activity Score 3

Great job

Imagination is more important than knowledge

andylefty's picture
andylefty
Activity Score 4535

'Holy fucking fuck'

-me

somecopywriter's picture
somecopywriter
Activity Score 1113

Freaky, but freaking awesome.

bate_palmas's picture
bate_palmas
Activity Score 1479

Excellent, poignant, terrifying.

They should air this in the UK

JeffP's picture
JeffP
Activity Score 810

Scary bunny

chiflete comunic's picture
chiflete comunic
Activity Score 91

cheers for that ad!

abake's picture
abake
Activity Score 1264

I'm not sure about the message... is the idea that people become violent and scary when they drink? It seems to me they're equating alcohol with abuse, which isn't necessarily true.
Still, it's a pretty powerful piece of communication.

sacrilegend's picture
sacrilegend
Activity Score 3394

I don't think they were going for that at all. But kids do know when their parents are drunk -- and it's scary for them, regardless of how jovial or normal you think you're acting.

kleenex's picture
kleenex
Activity Score 48157

Wow what an ending...

alausa's picture
alausa
Activity Score 1420

Powerful insight.

shadesofgrey's picture
shadesofgrey
Activity Score 10

Holly fuckballs.....That little kid at the end was so good, it made me sweat a little on the brow! Soopa idea.

janfagernas's picture
janfagernas
Activity Score 27

One of my absolute favourite ads of 2012. Great work!

lezy's picture
lezy
Activity Score 377

awsmmmm :)

bellagio255's picture
bellagio255
Activity Score 20

creepy and emotional :D

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