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Fold

Agency Network: 
Published/Aired: 
January 2011
Description: 

Film advertisment created by Ogilvy, United Kingdom for Ford, within the category: Automotive.

Advertising Agency: Ogilvy, UK
Creative Director: Camilla Herbertstein
Creatives: Steve Clarke &Serge Pennings
TV Producer: Lynn Woodcraft
Production: Stink UK and 1stAveMachine
Executive Producers: Blake Powell & Sam Penfield
Producer UK: Fran Thompson
Producer CZ: Michael Skop
Director: Asif Mian
DOP: Martin Ruhe
Production Designer: Max Gottlieb
Art Director CZ: Jiri Matura
Post-Production: 1stAveMachine
Head of Production: Ruhiya Nuruddin
Head of Creative Development: Ron Brodie
Post Producer: Steve Giangrasso
Technical Director: Mike Merron
Animator: Caius Wong, Jin Yu, Eugen Sasu
Animator / Compositor: John Michael Buban
Editor / Compositor: Ryan Gottilla
Compositors: Paul Daniel, Chase Massingill, Alejandro Monzon, Sohee Sohn, Beryl Chen
Color: The Mill London
Music: The Jungle Group

Comments (13)

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CuriousPencil's picture
CuriousPencil
Activity Score 4225

I want one of these, just to see how they can make 7 seats "infinitely flexible" - is this model powered by a perpetual motion engine too?

Looks like an old SyFy Channel ident.

morse's picture
morse
Activity Score 18006

Very nice animation.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

urvi's picture
urvi
Activity Score 89

superb

riyelam's picture
riyelam
Activity Score 366

What???? Just an another animation??? Why should I buy this product????

ambareesha's picture
ambareesha
Activity Score 253

no more words.

- @mbi

mdb1974's picture
mdb1974
Activity Score 411

Great idea, great animation but flawed. It took me till half way through to understand that the guy was the creating his dream car. That needs to develop sooner. It comes as an expanding object as opposed to an individual creating what for him is the ideal vehicle.

HappyHour's picture
HappyHour
Activity Score 2381

Sliding doors are innovative?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It was "effortless sliding doors" - (instead of 'effortlessly sliding doors' - thanks for the excuse to add just one more gripe) - so good to know that when you have to make your own car at least it's easy to get into.

HappyHour's picture
HappyHour
Activity Score 2381

"and even a tailgate that CLOSES ITSELF." Dream big, Ford.

kleenex's picture
kleenex
Activity Score 49042

Works for me.

Thoran's picture
Thoran
Activity Score 14

the music was kinda cool I guess.

wonwoops's picture
wonwoops
Activity Score 40

it sounds good !

Sdb's picture
Sdb
Activity Score 1362

very much forced. the Honda one was much better.

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