Laundry Day

Agency Network: 
September 2010

Film advertisment created by DDB, United States for Electrolux, within the category: Electronics, Technology.

Advertising Agency: DDB, USA
Group Creative Director: Seth Fried
Art Director: Haley Fulop
Producer: Katy Fuoco and Matt Nowak
Production Company: MJZ
Director: Marcus Nispel
EP: Eric Stern
Producer: Vincent Oster
Production Supervisor: Emily Plunkett
Editorial Co: Beast
Editor: Livio Sanchez
Producer: Amelia Torabi
Post / Effects Co: Smoke & Mirrors NY
CCO: Sean Broughton
Lead VFX / Inferno Artists: Sean Broughton, Kirk Balden
VFX Artists: Sam Caine
VFX Assistants: Alex Lay
VFX Assitants: Ross Vincent
Designer / Animator: Serkan Ertekin
Producers: Lauren Shawe, Paul O'Beirne
Telecine Co: Nice Shoes
Colorist: Chris Ryan
Audio Post Co: Sound Lounge
Mixer: Tommy Jucarone

Comments (15)

Log in or register to post comments
Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I hate this kind of fake'ish ads.

Also, at least 1 unicorn died, 1 bunny committed suicide and 1 fairy lost her wings thanks to this...

Don't know what I'm talking about?

LeeHarvey's picture
Activity Score 3045

That's more like it Jack! Welcome back.

Hibon's picture
Activity Score 3736

Yes, i understand you Jack... my laundry day dont look like this:-)

Simple ideas are the best !

vanMeter's picture
Activity Score 80

@jackmancer i agree with you..

atb2005's picture
Activity Score 13557

@Jack Mancer

You don't live in the States, correct? This is a good old mainstream ad. It features Kelly Ripa, who's a famous TV personality and also her husband. Fake or not, it's family friendly (what the client wants) and it does talk about the product itself. So in light of all that, it can't be that bad.

Spoonfeederxxx's picture
Activity Score 641

I'm guessing you are client service and the fact that this commercial is heavily condescending to intelligent audiences... Wait! You're right, we don't live in America and to assume there are intelligent people there would be highly ambitious of us...

atb2005's picture
Activity Score 13557

Heavily condescending?? What are you talking about? I don't like the commercial either. I don't like anything that's traditional because it's usually boring. But I try to be objective. This is an ok commercial that most moms in America (yes, I said America) would like. And maybe the client, Electrolux, does not want to be edgy or super creative. So spare me your condescending crap, Spoonfeeder.

Spoonfeederxxx's picture
Activity Score 641

What you are saying is boring and memorable for about 15 seconds is what we should be doing in advertising?


I'm about to be condescending again, here it comes...

In your infinite, objective advertising wisdom should we be agreeing with clients and just give them what it is they think they want and accept mediocrity?

And then be so proud of it that we post on AoTW and other advertising sites to show people that we are a bend over forward agency that let's our clients stick it to us dry...

Guest's picture

This ad feels more like unicorn vomited rainows all over. Well bright color at least makes it slightly better than other laudry ads out there

Guest's picture

Is this a joke?

jackblack's picture
Activity Score 2357

@Guest This site is called Ads Of The World. That doesn't mean, they're all going to be great. So ease up.

Spoonfeederxxx's picture
Activity Score 641

@Jackblack I agree with you, but would you take a crap in the loo and then show it to all your friends?

That's exactly what people are doing, they make crap ads and then showcase them to the world so proudly as if to say, "lookie at what I made, isn't it beautiful?"



clayology com's picture
clayology com
Activity Score 245

Looks cute! But not appealing! We are not kids! Come over it!

Ads u create needs Attention!!

Guest's picture

Come on guys, it's a spoof of an american 60's sitcom called BeWitched. Calm down.

Guest's picture

Jack, you trash the ad with an infantile ad about unicorns?
Guys, you have to stop taking this stuff so seriously.
...the business is passing you by...