Advertisement

SAP

Agency Network: 
Published/Aired: 
June 2015
Description: 

The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button. The ad was

Film advertisment created by Grey, Peru for El Comercio, within the category: Media.

Advertising Agency: Circus Grey, Lima, Peru
Chief Creative Officer: Juan Carlos Gomez De La Torre
Executive Creative Director: Emiliano González De Pietri
Copywriters: Nicolás Soto, Christian Merino
Art Directors: Francisco Valenzuela, Carlos Cardenas
Agency Producers: Gabriel Cano, Renzo Merket
Account Director: Roxana Pando
Account Executive: Claudia Bellido
Production Company: Tunche Films
Music And Sound Design: Kazoo, Sin Anestesia
Media Agency: Starcom Mediavest Group

Comments (8)

Log in or register to post comments
Pete R.'s picture
Pete R.
Activity Score 3412

That's really fun!

elmarianchi's picture
elmarianchi
Activity Score 1253

power of technology!!!!

it's OK to have an opinion

damnson's picture
damnson
Activity Score 11517

Good.

An axe murderer of ads.

italocr88's picture
italocr88
Activity Score 260

smart. really good

kleenex's picture
kleenex
Activity Score 49606

WOW!!! Great!!!

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

bravo

asahikk's picture
asahikk
Activity Score 237

amazing idea~!

javier bizarro's picture
javier bizarro
Activity Score 276

outstanding!

Advertisement