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Alice

Agency Network: 
Published/Aired: 
December 2009
Description: 

Being a young person is never easy, especially when you’re lumbered with a great hairy ‘hump’ growth on your spine. The brave story of Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, is being used by Perth’s Brand Agency and Drug Aware to promote a message of water consumption this festival season.

Camel Girl: The Story of A Girl and Her Hump’ premiered exclusively online on Boxing Day and has already received over 2,800 views on YouTube.

Film advertisment created by The Brand Agency, Australia for Drug Aware, within the category: Public Interest, NGO.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: Josh Edge
Director: Corrie Jones
Director of Photography: Allan Myles
Producer: Kate Downie
Account Director: Pia McMorran
Editing and Grade: Matt Osborne

Comments (20)

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Highest Rated

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I'm with Karcheski on this one. That IS a long way to walk.

Well shot, but could you get to the point a little earlier? If the message is "You're not a camel-person, you need to drink water at music/drug fests, then just say it in 30 seconds and move on. What a looooong, drawn-out message that, though well-shot, is also kinda weak. We never see her in-situ, so we don't make the connection. What's the point of showing her shave her back, sit at the beach, be in awkward romantic situations if we're left wondering what the ad is for 90% of the way through? It distracts us with trying-to-be-clever diversions that really aren't that effective. The pacing's off, has no energy, and is better suited for real body morphology issues. Come on Brand Agency, have some fun with it! Your target is young, hip and energetic and this just puts them to sleep. 3/10 only 'cause there's an idea there and for the camerawork, but it's just not executed well.

Paloma's picture
Paloma
Activity Score 531

What?

Wordnerd's picture
Wordnerd
Activity Score 6692

What?

miko1aj's picture
miko1aj
Activity Score 3086

what?

Super Muhtar's picture
Super Muhtar
Activity Score 267

what?!

michdec's picture
michdec
Activity Score 440

that's the strangest thing I've ever seen..

madboy's picture
madboy
Activity Score 34

what....what.....what?!!!

ylonmc's picture
ylonmc
Activity Score 59

this is a freak show.
it's a pun.
and it's quite boring

Karcheski's picture
Karcheski
Activity Score 18

what?!

that is a long way for a ham sandwich.

silvi's picture
silvi
Activity Score 4172

I´m lost here. She drinks a lot of water, so she´s a camel person? Camels don´t drink water. There´s something confusing here. Please, somebody explain me.

shahidali's picture
shahidali
Activity Score 4069

and the cows will fly.

shahid

kakatonga's picture
kakatonga
Activity Score 60

Bad

picopalqlea's picture
picopalqlea
Activity Score 999

with all do respect to all the mates but, aussies are now officially weird...

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I'm with Karcheski on this one. That IS a long way to walk.

Well shot, but could you get to the point a little earlier? If the message is "You're not a camel-person, you need to drink water at music/drug fests, then just say it in 30 seconds and move on. What a looooong, drawn-out message that, though well-shot, is also kinda weak. We never see her in-situ, so we don't make the connection. What's the point of showing her shave her back, sit at the beach, be in awkward romantic situations if we're left wondering what the ad is for 90% of the way through? It distracts us with trying-to-be-clever diversions that really aren't that effective. The pacing's off, has no energy, and is better suited for real body morphology issues. Come on Brand Agency, have some fun with it! Your target is young, hip and energetic and this just puts them to sleep. 3/10 only 'cause there's an idea there and for the camerawork, but it's just not executed well.

Tripioso's picture
Tripioso
Activity Score 470

Silvi. We will explain it, as soon as we smoke some herb. Or E.T. come here.

Life's a Trip. Enjoy the Ride!

silvi's picture
silvi
Activity Score 4172

JAJAJA. OK, LET ME NOW WHEN THESE HAPPENS.

tirthomitro's picture
tirthomitro
Activity Score 2758

Ivan, r u on drugs??
meth? crack? presciption pills?

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture
ivan

What do you mean? Why?

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Idea is king and this seems more the cow turd stuck to peasant boy's sandal...

ek kanya's picture
ek kanya
Activity Score 814

nice one. love these australian commercials. in fact found a whole lot of very old australian award winning commercials on desicreative

am an advertising junkie | read my flog at http://www.desicreative.com/forum

gmint7's picture
gmint7
Activity Score 2683

distasteful

trying to be artsy.

:::J:::

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