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Published/Aired: 
December 2009
2172
Description: 

Film advertisment created by MetropolitanRepublic, South Africa for Drive Alive, within the category: Public Interest, NGO.

You’re irreplaceable. Don’t drink and Drive.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater

Comments (8)

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Highest Rated

pinkads's picture
pinkads
Activity Score 116

i like drive alive :)

_______________________
it's all in the head!!!

sirvan's picture
sirvan
Activity Score 29860

Is "ching chong chow" like "rock paper scissors"? Hope so ;)

+++

"I love some things, and don't love some other things."

yusimon's picture
yusimon
Activity Score 10

"ching chong chow" are asian language spoken

satrianee's picture
satrianee
Activity Score 3748

Best "public interest" campaign ever.. (maybe i got a little emotional).

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19537

Fresh approach... good stuff

germanhudders's picture
germanhudders
Activity Score 336

The ads are better and better when you see them as a whole, as a true campaign great!

pinkads's picture
pinkads
Activity Score 116

i like drive alive :)

_______________________
it's all in the head!!!

Mytwocents's picture
Mytwocents
Activity Score 285

This is my first comment in Adsoftheworld.com so it´s abvious this campaign caused an effect on me. A positive one.
Excellent concept. Simple, insightful and fresh in its approach.
Just one small comment, couldn´t the art director have thought of something better than the black background for the super and the logo?

myspade's picture
myspade
Activity Score 2

It sounds like this dude is looking for a boyfriend.

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