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The new ecosystem

Published/Aired: 
July 2016

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Description: 

Description:
URL: http://donateforbirds.com

Background:
Currently one in seven species of wild birds, barometers of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem and significantly impacts the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, a global organization that aims to create a sustainable social environment, wishes to launch initiatives to support ongoing activities aimed at saving wild birds and improving the social environment.

Solution:
SAVE ENDANGERED BIRDS WITH THE TWITTER BIRD.
The Twitter logo is currently the most prevalent bird in the world. Twitter users all over the world have one or more accounts each but many have got tired of using them due to the influence of various other social media and global social network systems. Recently, the sale and massive restructuring of Twitter have also been in the news. Conservation International created a new way of engaging with and donating for wild birds and their social environments using Twitter.

1. People who use Twitter regularly can now use $Cashtag, a recently added donation function to donate money. When you use $Cashtag to give, a donation button appears in your Tweet so that your followers can easily give too.

2. Those who have given up Twitter, are tired of social media, need a Twitter detox, or are hesitant about giving money can donate their own Twitter accounts for a certain period. Donated accounts help get the word out about endangered birds and how to donate to those around you.

Results:
The value of the PR generated exceeded USD 4.4 million, monetary donations were 25% up on the previous year and more than 100,000 accounts were donated. Moreover, with the donations collected through this project, we are carrying out activities that create an environment that helps save endangered wild birds. For example, through our activities, the decline of endangered species has been slowed by 20%

General Producer: Daima Kawamura
Art Director: Junya Hoshikawa
Director: Yoiuichi Kanazawa
Designer: Yoshihiko Abe
Programmer: Yasuo Hasegawa
Programmer: Wataru Sumita
Illustrator: Gabriel Shiguemoto
Supervisor: Subaru Matsukura
Coordinator: Matt Lyne
Producer: Yusuke Kobayashi
Production Manager: Takashi Tsujii
Producer: Atsuki Yukawa
Production Manager: Hiroshi Tanizaki
Creative Director / Planner: Reietsu Hashimoto

Comments (2)

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Highest Rated

halaby87's picture
halaby87
Activity Score 10040

okay

kleenex's picture
kleenex
Activity Score 49606

The idea worked.

halaby87's picture
halaby87
Activity Score 10040

okay

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