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First Scratch

Published/Aired: 
August 2014
Description: 

Film advertisment created by Wieden + Kennedy, United States for Dodge, within the category: Automotive.

Advertising Agency: W+K, Portland, USA
Creative Directors: Aaron Allen, Kevin Jones, Michael Tabtabai
Copywriter: Tim Cairns
Art Director: James Moslander
Producer: Melanie Fedunok
Interactive / Social Strategy: Sarah Biedak
Strategic Planning: Amber Higgins, Nathan Goldberg
Media / Comms Planning: Alex Barwick, Kelsey Bozanich
Account Team: Lani Reichenbach, Cheryl Markley, Stephanie Montoya
Business Affairs: Anna Beth Nagel
Project Management: Stacy Grogan
Executive Creative Directors: Joe Staples, Susan Hoffman
Head of Production: Ben Grylewicz
Production Company: Caviar
Director: Jody Hill
Executive Producers: Luke Ricci, Michael Sagol
Line Producer: BP Cooper
Director of Photography: Mark Williams
Editorial Company: Arcade
Editors: Geoff Hounsell, Will Hasell
Post Producer: Cristina Matracia
Post Executive Producers: Damian Stevens, Nicole Visram
VFX Company: Timber
Flame Artist: Chris Decristo
VFX Producer: Emily Avoujageli
Titles / Graphics: W+K Studio
Composer: Craig Robinson
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Dawn Redman

Comments (9)

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Highest Rated

bobafett's picture
bobafett
Activity Score 2310

90s campaign

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

Go Jake!

horia.puscuta's picture
horia.puscuta
Activity Score 19

unconvincing, unrealistic, improbable...

aeroxy's picture
aeroxy
Activity Score 89

That's the point.

bobafett's picture
bobafett
Activity Score 2310

90s campaign

Rodimens's picture
Rodimens
Activity Score 228

Boring

BobThaBuilder's picture
BobThaBuilder
Activity Score 19

Wasted opportunity. You get a great comedic actor and you end up with this?

kleenex's picture
kleenex
Activity Score 46971

concept is good, idea needs work.

morse's picture
morse
Activity Score 17691

Great acting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
damnson
Activity Score 11517

I don't think it's that bad, but it could have been way better.

An axe murderer of ads.

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