March 2010

Film advertisment created by Wieden + Kennedy, United States for Diet Coke, within the category: Non-Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, USA
Creative Director: Hal Curtis
Art Director: Max Erdenberger
Copywriter: Ginger Robinson/Tatum Shaw
Agency Producer: Erika Madison
Prod Company: Anonymous Content
Director: Christian Loubek
EP / Head of Commercials: Dave Morrison
Producer: Deannie O'Neil
Production Supervisor: Mariska Leyssius
Editorial: Rock Paper Scissors
Editor: Terence "Biff" Butler
EP: Carol Lynn Weaver
Producer: Cassie Hulen
Post / Effects: a52
VFX Supervisor: Patrick Murphy
VFX EP: Jennifer Sofio Hall
VFX Producer: Cassie Hulen
Audio Post Co: Lime
Mixer: Loren Silber
Sound Design Co: Stimmung
Sound Designer: Gus Koven

Comments (9)

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Reality Check's picture
Reality Check
Activity Score 2539

There's nothing revolutionary here, just a solid set of scenes directed with definite skill and enthusiasm.

dsklan's picture
Activity Score 1926


gioborde's picture
Activity Score 1387

This is the kind of advertisement that makes me change the channel. DULL!!!


miko1aj's picture
Activity Score 3086

this is absolutely marvelously directed spot about absolutely marvelously nothing. Oh, sorry, nothing word is not just, it's regular, typical advertising message, mainstream cliche. One thing is somehow worth of noticing – packaging design.

sirvan's picture
Activity Score 29860

It's pretty well known that Coke SUCKS as a client, so no wonder W&K couldn't do anything good here, either. At least I HOPE the clients are to blame.


"I love some things, and don't love some other things."

AssassinX's picture
Activity Score 1329

To be honest, I'm not convinced.

Love diet coke tho.

cef's picture
Activity Score 547

This doesnt Coke!

Guest's picture

stunning art direction.

IRONWORKS's picture
Activity Score 222

No big deal, really waste of money commercial, cant even bring out the usage of the brand.

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